If you have integrity, the rest does not matter. If you dont do it
have integrity, nothing else matters. – Alan K. Simpson
If I were to ask you which attribute is the most influential
regarding the success of a company, would you know
immediately which is the most important? Based on me
many years as a business owner and entrepreneur, I have
discovered that at the top of the list is the
distinctive quality of integrity. No integrity in
At the helm of a company, a business is usually short-lived. In
In fact, when business integrity is present throughout the
deeper layers of a company and not just on its surface,
becomes the heart and soul of company culture and can
mean the difference between a successful company and a
company that falters.
The immeasurable impact of the Internet on the market!
The importance of integrity has always existed among
business community, but in recent times it has shown itself as
short fall. It is the immeasurable impact of the Internet on
the global market that is now making the expression of
integrity, reliability and credibility extremely important.
Furthermore, the consequence of global competition means
that customers simply won’t consider a company that shows
any less than the highest level of integrity. Since there are
a large number of competitive companies readily available and
accessible via the Internet, in fact it is not necessary
accept anything less than the best.
Where does integrity begin?
In an effort to build on a foundation of integrity, the
The first requirement would be to establish an excellent relationship
with the clients. Based on many years of study, the best and
The most practiced method to achieve a good relationship is through
Relational marketing. As it sounds, Relationship
Marketing is based on the single and most critical
characteristic, known as “Integrity”. However, achieve
true integrity with clients often leaves many
bewildered entrepreneur, clinging to techniques and
strategies that guarantee your future. But integrity is
it is not something that can be grasped and then simply used.
Integrity at its core must be so ingrained in the
nature of an individual, their company and team members,
that stands firm no matter what happens. Definitely,
others feel it and find it very attractive.
The true nature of integrity!
Now you are probably wondering, what is the true
nature of integrity? In fact, there are some
principles surrounding the qualities of business
integrity. In essence, integrity begins with a company
leader who understands the qualities of integrity that later
is filtered throughout the company in all departments
and the focus and attitude of each member.
In recent research by the Institute of Business
Ethics: an organization that is among the world leaders.
in promoting the best corporate ethical practices, it was found
that companies that show a “clear commitment to ethical
lead “almost invariably outperform companies that do not
display ethical conduct. The Director of the Institute of
Business Ethics, Philippa Foster Black, stated: “Not only
ethical behavior in the business world the law and
do something principled, but ethics have been shown to
the behavior pays off in financial benefits. “These findings
deserve to be considered as an important tool for companies
striving for long-term prospects and growth.
The following 7 principles of business integrity are the
integrity basics and a good starting point for
to consider. By integrating each of these principles into a
business environment, the result will be nothing less than a
important rebirth of the company.
Principle No. # 1: recognize that customers / clients want to do business
with a company they can trust; when trust is at the center
of a company, it is easy to recognize. The defined trust is
assured confidence in character, ability, strength or
truth of a business.
Principle # 2: For the continuous improvement of a company, the leader
of an organization must be willing to open up to ideas
to improve. Ask for opinions and comments from
both customers and team members and your company
will keep growing.
Principle # 3: Regardless of the circumstances, do everything in your power
power to win the trust of clients and former clients,
especially if something has gone wrong. Do what you
can make up for any lost business by honoring everyone
commitments and obligations.
Principle No. # 4: Re-evaluate all printed materials, including small business advertising, brochures, and other business documents
make sure they are clear, accurate and professional;
Most importantly, make sure they don’t misrepresent or
Principle # 5: Stay involved in community issues and
activities thus demonstrating that your business is a
responsible community taxpayer. In other words, stay
Principle # 6: Take a practical approach to accounting and
record keeping, not just as a means of obtaining better
feel the progress of your company, but as a resource
for any “questionable” activity; gaining control of
accounting and record keeping allow you to end any
questionable activities promptly.
Principle # 7: Treat others with the utmost respect. In spite of
differences, positions, titles, ages or other types of
distinctions, always treat others with
respect and courtesy.
While it is certainly an integral and positive step to
a small business to recognize the importance of integrity
as a tool to achieve the desired results, that’s just
the beginning. What really must be recognized as true
The success is that while certain precise universal principles
lead to business integrity, it is in the general mindset of
the company and the infallible implementation of these keys
elements that really define a company. A little
business that instills a deeply ingrained theme of integrity
within their strategies and policies it will not only be evident
between clients, associates and partners, but their
influence cannot help but result in a profitable,
Successful company. By recognizing the value of integrity,
and following each of the 7 principles mentioned above to
Achieve integrity, your success cannot be far behind.